šš¼ Hello!
Building platforms is hard. Encouraging people to use them is harder still.
Have you heard about Platform Engineering but youāre still not sure what it is?
Are you having trouble building adoption of your Internal Developer Platform?
Do you lead a team and looking for help with real-world actionable examples?
Maybe I can help!
š What To Expect
I write about the things that Iāve been asked about by customers, colleagues and friends. Topics can be varied, but will generally include:
Platform Engineering. Demystifying yet another overloaded technology term through simple explanations, well-researched advice, and real-world examples.
Platform-as-a-Product. Iāll show you how you can grow adoption of technology by building an authentic brand, tied to a successful āgo to marketā strategy, through a customer-centric mindset that will help you build an army of happy customers willing to advocate for your platform.
Digital Transformation. Practical advice to influencing change in your organisation. What Iāve seen work and fail in organisations across EMEA.
Leadership. Iāll share some of the sage advice Iāve been received that has helped grow my career over the past 30 years. Suitable for new leaders and seasoned veteran alike!
šØš¼āš» Who Am I?
Hey, nice to meet you! Thanks for stopping by!
My name is Bryan Ross and Iāve been building platforms (as a product) for over 20 years. Iāve held numerous roles in engineering, consultancy and senior leadership across a variety of industries. I co-founded my own SaaS company back in 2001, formed and led the Technology Products division at Sky, and currently work as a Field CTO at GitLab where, as one of only a handful of distinguished technology executives globally, Iām privileged to work with some of GitLabās largest and most interesting customers.
I operate in that fuzzy space where technology meets business and people.
Outside of work, I find balance in the non-digital world, immersing myself in the beauty of Scotland's shores through sailing and scuba diving. I live with my wife and three rambunctious boys on a smallholding on the outskirts of Edinburgh, Scotland.
If youād like to help unlocking business value from your IT stack, stick around!
šØ Letās Be Friends!
You can subscribe to get notified whenever I post something new, and get access to the full publication archives. Never miss an updateāevery new post is sent directly to your email inbox. No spam, no ads, and all free!
![](https://substackcdn.com/image/fetch/w_128,h_128,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_auto/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F347cd2c3-1916-4a6d-83fa-f1c2637f4537_400x400.jpeg)